Comparison of performance of campaign advertisements in generating calls to the Quitline
| Commercial | Advert placements | Total TARPs | Total calls | Ratio calls: TARP |
|---|---|---|---|---|
| Columns may not sum to the total figure due to rounding error. | ||||
| Sydney | ||||
| Tar | 43 | 353 | 276 | 0.78 |
| Eye | 56 | 301 | 284 | 0.94 |
| Call for help | 1 | 1 | 2 | 2.86 |
| Tar/call for help | 14 | 197 | 247 | 1.25 |
| Eye/call for help | 19 | 169 | 358 | 2.12 |
| Total | 133 | 1020 | 1168 | 1.14 |
| Melbourne | ||||
| Tar | 30 | 331 | 121 | 0.37 |
| Eye | 51 | 290 | 202 | 0.70 |
| Call for help | 2 | 1 | 1 | 0.91 |
| Tar/call for help | 9 | 164 | 100 | 0.61 |
| Eye/call for help | 13 | 162 | 178 | 1.09 |
| Total | 105 | 948 | 601 | 0.63 |