Table 2

Comparison of performance of campaign advertisements in generating calls to the Quitline

CommercialAdvert placementsTotal TARPsTotal callsRatio calls: TARP
Columns may not sum to the total figure due to rounding error.
    Call for help1122.86
    Tar/call for help141972471.25
    Eye/call for help191693582.12
Total 133 1020 1168 1.14
    Call for help2110.91
    Tar/call for help91641000.61
    Eye/call for help131621781.09
Total 105 948 601 0.63