Number of brand families available in each pack size, November 1994 to 2000
| Benchmark | Follow up 1 | Follow up 2 | Follow up 3 | Follow up 4 | ||||
|---|---|---|---|---|---|---|---|---|
| Number of brands on the market | Nov 1994 | Nov 1995 | Nov 1996 | May 1997 | Nov 1997 | Nov 1998 | Nov 1999 | Nov 2000 |
| Source: Australian Retail Tobacconist price lists. | ||||||||
| 20 | 40 | 36 | 36 | 36 | 34 | 35 | 39 | 42 |
| 25 | 18 | 17 | 17 | 17 | 16 | 16 | 16 | 15 |
| 30 | 8 | 9 | 9 | 8 | 8 | 8 | 8 | 9 |
| 35 | 6 | 7 | 7 | 7 | 7 | 7 | 6 | 6 |
| 40 | 3 | 3 | 3 | 3 | 3 | 3 | 4 | 4 |
| 50 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 |
| Total n brand families | 60 | 59 | 60 | 58 | 54 | 55 | 54 | 54 |