Average recommended retail price (cents) per stick for the top 20 brands, average per segment (selected brands only, unweighted), and percentage increase over previous year
| Benchmark | Follow up 1 | Follow up 2 | Follow up 3 | Follow up 4 | |||||
|---|---|---|---|---|---|---|---|---|---|
| Nov 1994 | Nov 1995 | Nov 1996 | May 1997 | Nov 1997 | Nov 1998 | Nov 1999 | Nov 2000 | Increase over NTC period | |
| Source: Australian Retail Tobacconist price lists, in Australian dollars. | |||||||||
| c.f., Compared with. | |||||||||
| Premium | 20.42 | 26.29 | 26.46 | 26.61 | 27.32 | 28.22 | 29.68 | 33.99 | |
| Increase c.f. previous year | 29% | 1% | 1% | 3% | 3% | 5% | 15% | 28% | |
| Value | 18.33 | 23.04 | 23.18 | 22.41 | 23.50 | 24.41 | 27.22 | 29.96 | |
| Increase c.f. previous year | 26% | 1% | −3% | 5% | 4% | 12% | 10% | 34% | |
| Budget | 16.27 | 19.68 | 20.73 | 20.95 | 21.37 | 22.21 | 26.23 | 29.73 | |
| Increase c.f. previous year | 21% | 5% | 1% | 2% | 4% | 18% | 13% | 42% | |
| All top 20 brands | 18.73 | 22.83 | 23.31 | 23.20 | 23.79 | 24.67 | 27.56 | 31.07 | |
| Increase c.f. previous year | 22% | 2% | −1% | 3% | 4% | 12% | 13% | 34% | |
| Differential between budget and premium brands | −20% | −25% | −22% | −21% | −22% | −21% | −12% | −13% | |
| Reduction in differential | −41% | ||||||||