Average actual retail price per stick for monitored top selling brands—packs and cartons, all stores, weighted by outlet market share as at 1998
| Benchmark | Follow up 1 | Follow up 2 | Follow up 3 | Follow up 4 | |||||
|---|---|---|---|---|---|---|---|---|---|
| Nov 1994 | Nov 1995 | Nov 1996 | May 1997 | Nov 1997 | Nov 1998 | Nov 1999 | Nov 2000 | Increase over NTC period | |
| Source: Centre for Behavioural Research in Cancer NTC Price Monitoring Surveys. | |||||||||
| Inc, Increase; c.f., compared with; prev, previous. | |||||||||
| Premium | 23.86 | 24.78 | 25.61 | 26.88 | 30.84 | ||||
| Inc c.f. prev | 4% | 3% | 5% | 15% | 29% | ||||
| Value | 20.31 | 21.03 | 21.67 | 24.51 | 28.41 | ||||
| Inc c.f. prev | 4% | 3% | 13% | 16% | 40% | ||||
| Budget | 18.20 | 18.95 | 19.56 | 22.69 | 27.00 | ||||
| Inc c.f. prev | 4% | 3% | 16% | 19% | 48% | ||||