Average actual retail price paid by smokers per stick for top selling brands—packs and cartons, all store types
| Benchmark | Follow up 1 | Follow up 2 | Follow up 3 | Follow up 4 | |
|---|---|---|---|---|---|
| Smokers | May 1997 n=881 Cents/stick | Nov 1997 n=2090 Cents/stick | Nov 1998 n=1171 Cents/stick | Nov 1999 n=1051 Cents/stick | Nov 2000 n=1053 Cents/stick |
| Source: NTC Evaluation respondent surveys. | |||||
| Premium | 25.0 (2.4) | 25.4 (2.6) | 26.9 (2.5) | 27.9 (2.6) | 31.9 (3.1) |
| % increase benchmark to follow up 4 | 27.6% | ||||
| Value | 21.4 (2.5) | 21.7 (2.4) | 22.4 (2.4) | 24.8 (2.5) | 28.9 (3.0) |
| % increase benchmark to follow up 4 | 35.0% | ||||
| Budget | 18.9 (1.9) | 19.1 (1.9) | 20.0 (1.8) | 22.4 (2.6) | 26.6 (2.2) |
| % in benchmark to follow up 4 | 40.1% | ||||
| Total | 22.6 (3.7) | 23.1 (3.6) | 23.9 (3.7) | 25.9 (3.5) | 30.3 (3.7) |
| % increase benchmark to follow-up 4 | 34% | ||||