Reported daily cigarette consumption among current smokers, by pack size
| Benchmark | Follow up 1 | Follow up 2 | Follow up 3 | Follow up 4 | |
|---|---|---|---|---|---|
| At least weekly smokers | May 97 (n=1075) | Nov 97 (n=2618) | Nov 98 (n=1496) | Nov 99 (n=1338) | Nov 2000 (n=1480) |
| Source: NTC Evaluation respondent surveys. | |||||
| Mean cigs/day (sd) | 15.4 (10.4) | 15.7 (10.6) | 15.3 (10.3) | 14.8 (9.7) | 14.1 (9.4) |
| Pack size 20 | 10.5 (7.4) | 12.5 (11.5) | 9.9 (7.9) | 10.1 (7.4) | 9.8 (7.6) |
| Pack size 25 | 13.2 (10.0) | 13.4 (9.0) | 12.8 (8.3) | 12.9 (8.1) | 13.1 (9.8) |
| Pack size 30 | 15.0 (9.2) | 16.4 (11.0) | 15.5 (10.4) | 16.2 (9.9) | 15.1 (9.1) |
| Pack size 35 | 17.8 (10.5) | 18.9 (9.8) | 18.0 (10.7) | 16.1 (10.4) | 14.2 (5.8) |
| Pack size 40 | 18.1 (9.8) | 18.7 (10.0) | 20.2 (9.6) | 17.2 (10.0) | 17.4 (8.7) |
| Pack size 50 | 22.3 (11.4) | 20.9 (11.9) | 19.2 (10.3) | 21.6 (11.0) | 18.4 (9.3) |
| % heavy smokers (25+) | 26% | 26% | 24% | 23% | 18% |
| Pack size 20 | 7% | 10% | 11% | 9% | 5% |
| Pack size 25 | 23% | 22% | 18% | 17% | 21% |
| Pack size 30 | 21% | 26% | 24% | 31% | 18% |
| Pack size 35 | 30% | 30% | 36% | 25% | 5% |
| Pack size 40 | 29% | 33% | 37% | 30% | 25% |
| Pack size 50 | 48% | 40% | 30% | 44% | 25% |