Table 6

The frequency, rate, number of media impressions, and media advocacy impact of newspaper articles in each State/Territory, 2001

State*FrequencyRateTotal media impressions (000s)Per capita media impressionsMAVevent†MAVopinion†
*Excluding national newspapers.
†Higher MAVevent and MAVopinion scores represent better outcomes for tobacco control. See the method for details on the calculation of the MAV variables.
Victoria391 (33%)195.5355 78176.6118.5121.4
New South Wales219 (18%)109.5210 50033.050.042.7
South Australia115 (10%)11558 17839.755.539.7
Western Australia 98 (8%) 9856 09330.359.345.1
Queensland 93 (8%) 9360 02916.417.430.3
Tasmania 81 (7%) 818 93619.628.537.4
Australian Capital Territory 72 (6%) 726 92422.239.639.2
Northern Territory 8 (1%) 84342.14.42.9