Implementation of the National Tobacco Campaign advertisements and media expenditure
| TV adverts | June 97 to Oct 97 | Nov 97 to Oct 98 | Nov 98 to Oct 99 | Nov 99 to Oct 00 | Nov 00 to Oct 01 |
|---|---|---|---|---|---|
| Artery | ⇒ | ||||
| Lung | ⇒ | ||||
| Tumour | ⇒ | ||||
| Call for help | ⇒ | ||||
| Brain | ⇒ | ||||
| Eye | ⇒ | ||||
| Tar | ⇒ | ||||
| Total media spend (Australian$000 000) | $4.5 | $6 | $5 | $5.5 | $6.7 |
| Average monthly expenditure (AUD) | $908,000 | $503,000 | $413,000 | $456,000 | $559,000 |