Perceptions of truth telling by tobacco companies in 2004
| Total (n = 2997) | Smokers* (n = 638) | Former smokers† (n = 835) | Never smokers (n = 1524) | |
|---|---|---|---|---|
| Data weighted by age and sex according to Australian Bureau of Statistics population Census data for 2001. | ||||
| *Smokers include those who smoke daily, weekly or less than weekly. | ||||
| †Former smokers include those who had smoked at least 100 cigarettes or an equivalent amount of tobacco in their lifetime. | ||||
| Never tell the truth | 26.7 | 32.0 | 28.7 | 23.4 |
| Mostly do not tell the truth | 52.3 | 39.3 | 56.5 | 55.5 |
| Mostly tell the truth | 15.5 | 21.5 | 10.7 | 15.6 |
| Always tell the truth | 0.8 | 1.8 | 0.4 | 0.7 |
| Don’t know/can’t say/refused | 4.6 | 5.5 | 3.6 | 4.7 |