Table 10

 Mass media campaigns: 176 votes for 35 nominations. Top 10 received 64.8% of votes

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Pierce JP, Macaskill P, Hill D. Long-term effectiveness of mass media led antismoking campaigns in Australia. Am J Public Health1990;:–9. 1554
Sly DF, Heald GR, Ray S. The Florida “truth” anti-tobacco media evaluation: design, first year results, and implications for planning future state media evaluations. Tobacco Control 2001;10:9–15. 1432
Farrelly MC, Davis KC, Haviland ML, Messeri P, Healton CG. Evidence of a dose-response relationship between “truth” antismoking ads and youth smoking prevalence. Am J Public Health2005;:–31. 110
Farrelly MC, Healton CG, Davis KC, Messeri P, Hersey JC, Haviland ML. Getting to the truth: evaluating national tobacco countermarketing campaigns. Am J Public Health2002;:–7. 952
Biener L, McCallum-Keeler G, Nyman AL. Adults’ response to Massachusetts anti-tobacco television advertisements: impact of viewer and advertisement characteristics. Tobacco Control 2000;9:401–7. 811
Borland R, Balmford J. Understanding how mass media campaigns impact on smokers. Tobacco Control 2003;12(suppl II):ii45–52. 83
Wakefield M, Flay B, Nichter M, Giovino G. Effects of anti-smoking advertising on youth smoking: a review. J Health Communication2003;:–47. 86
Pierce JP, Gilpin EA. News media coverage of smoking and health is associated with changes in population rates of smoking cessation but not initiation. Tobacco Control 2000;10:145–53. 715
Sargent JD, Beach ML, Dalton MA et al. Effect of parental R-rated movie restriction on adolescent smoking initiation: a prospective study. Pediatrics2004;:–56. 71
Warner KE, Jacobson PD, Kaufman NJ. Innovative approaches to youth tobacco control: introduction and overview. Tobacco Control 2003;12(suppl I):i1–15. 71