Brands currently being advertised in the Australian retail trade press
| International brand | Predominantly Australian brand | |
|---|---|---|
| *Currently minimal brand share. | ||
| †In most instances in Australia functional benefits such as mentholation or “low tar” are offered as line extensions within existing brand families. Stand alone products are distinct brands positioned on such a functional benefit. | ||
| Premium | Benson & Hedges; Dunhill Kent*(stand alone “low tar”†); Lucky Strike*; Marlboro; Peter Stuyvesant; West* | Alpine (stand alone menthol) |
| Mainstream | Escort (South Australia); Peter Jackson; Winfield (now exported) | |
| Supervalue | Holiday; Horizon; Longbeach; Stradbroke | |