Table 1

 Communications expenditure38

1994 Est19951996199719981999
*Above the line; †below the line.
Total spend98015401790200020502100
% ATL*49%58%69%71%70%70%
%BTL†51%42%31%29%30%30%
Share of own spend
LSF60%44%52%56%56%56%
Kent40%53%45%43%44%44%
Barclay3%3%1%