Table 1

 Socially acceptable cigarette projects

CompanyProject titleProduct (if developed)DatesBenefit and product innovationsStatus
RJ ReynoldsProject CC151,152None1980–83Less sidestream smoke; used magnesium hydroxide treated (Ecusta) paperDiscontinued after found weak market potential, later transferred into new products division
Project RPNow CC1983Less visible smoke and low tar; improved magnesium hydroxide (Ecusta) paper, special filtration system, new (less dense) tobacco sblendConsidered as Now line extension; terminated 1983
Project VRP151Vantage Excel1985–89Vantage Excel test markets 1989; discontinued 1990
Project SRPSalem Excel1991Retested in Project QC 1991 - poor potential
Project QC124
Project SPA94,119,153Premier KS1981–89“Smokeless”; does not burn tobaccoTest markets 1988, pulled in 1989
Unique fuel source, porous alumina granules carry tobacco extract, new papers developed
Project XA121,131,154Winston/Salem line extension1990–92Less sidestream. Dual wrap system: tobacco paper inner wrap with Ecusta or aluminium alginate treated outer wrap. Tried alternate fillers to replace some tobacco, carbon or coal filtersApparently discontinued after 1992 consumer tests
Project SA (social accept)93,155Chelsea1989–90Pleasant aroma cigarette for womenTest markets 1989; discontinued 1990
Project TF (total female)Ethyl vanillin glucose (EVG) applied to cigarette paper, spearmint pellets added, low sidestream papers tested
Project FAT (fresh after taste)
Project SC (socially conscious)
Project PA (pleasant aroma)93,119,155Horizon1990–92Pleasant aroma; appeal to broader market than just young women. Increased EVG level, woodpulp cigarette paperTest markets 1990; discontinued 1992
Project SS101“Prism” used as test name1993–9450% less sidestream smoke. Concept testing only; no product testedTested in 1993; unclear if product went to market
SIMOS156–159Salem Pianissimo1995–presentLess sidestream; used new “carbon scrubbing” filter (designed to reduce carcinogens), new tobacco blend with no burley tobacco, considered adding EVG and LSS paper, reduced tarLaunched in Japan 1995; still on market
PRISM I and PRISM II (Process Resulting In Successful Market share)160–164Eclipse1992–presentLess sidestream smoke, less odour, saferFirst test markets in 1994; subsequent tests through 1998; national distribution 2003
New filters, tar modification, new tobacco blend with no burley tobacco, inert fillers. Eventually developed engineered product with heat source assembly, substrate, tobacco roll, new filters, papers
Philip MorrisProject Laslo127,165–168Merit LS Ambassador1986, 1992–95Less sidestream: treated paperConsumer testing 1986 never went to market. Tested again 1992–95; not launched
B&H Less Visible Smoke and Select Thins169–173Benson & Hedges LVS1986–1988Low sidestream; smaller circumference, low sidestream paperConsumer and advertising tests; test market planned for October 1988. No subsequent documents
Virginia Slims Superslims94,174Virginia Slims Superslims1989–present70% less sidestream; two ply cigarette paper using Kimberly Clark low sidestream paper with various additives, acid coating, modified inner liners, smaller circumferenceLaunched without test market 1989
Project Ambrosia I175–177Sienna1988–90Pleasant aroma; similar to VS Superslims added vanillin compounds (Aromatek 245, 100, others) to adhesive, paper coatingTested as response to Chelsea; put on hold when Chelsea was discontinued
Project Stealth (aka Ambrosia II)178–180Vista1990–92Pleasant aroma, low odour, low smoke. Added vanillin (Aromatek 245, CR 2858) compounds to new low sidestream paperTested as response to Horizon; never went to market. Horizon was discontinued 1992
Project Nectar (also part of Ambrosia II)181,182Monterey Vista1991–1992Pleasant aroma; added vanillinDirect response to Horizon; Horizon discontinued 1992
Project Beta111,112,183–185Accord1992–presentElectric smoking device reducing sidestream, no ashes, less odour.Testing reportedly started 1992; consumer tests announced publicly 1998. Test market September 1998. Available in limited markets
Project Gamma115–1171996–99Smoking device that burns tobacco slowly, later changed to cigarette sleeve (porous tube) to reduce smokeDeveloped as a response to Eclipse 1996. Unable to find documents after 1999
British American TobaccoProject VISA97,186–191Visa/Capri1984–87Low smoke, for women. Smaller circumference; considered using low sidestream (coated) paper but taste unacceptableEventually chose to emphasise femininity and not low smoke, launched as Capri 1987
1987–89Project VISA revived in late 1987 after Passport failed; research done on low sidestream but no product went to market
Project Trout/Eel192–194Trend/Breeze1982–86Low sidestream; cigarette paper treated to be slow burning, shorter rod length, magnesium oxide or chalk filler in Ecusta papersDid not find enough consumer demand or acceptable product. Partially continued as part of project LESS
Project Polka195,196Trend/Breeze1985Low sidestream; new cigarette paper “Du Maudit DAC” and different tobacco blendSame as project Trout, but for Finland. Consumer testing disappointing; no product went to market
Project Greendot197,198; also project NOVA1988–90Low tar, normal nicotine, less sidestream. Modified cigarette that still burned tobacco. Tried new tobacco blends, sheets containing tobacco, other materials. Added humectants, new filters, low sidestream papers.Tar and nicotine was main focus. Project terminated; not innovative enough
Project Airbus197,1981987–89“Smokeless” device similar to Premier that heated but did not burn tobacco. Explored “Ellis design”; series of concentric tubes and nicotine aerosol. Experiments with new flavours, heating devices, substrate materialsAnswer to Premier; terminated after Premier failed
Project LESS199–2011985–92Less sidestream – reduce circumference, reduce amount of tobacco (use fillers or dilute tobacco with inorganics), slow burning papers, add odour masking agentsConsumer and product tests completed; project transferred to Barclay (Project Nero)
Project Nero147,202–205Barclay Ultra, Barclay Vision1992–96Less sidestream; low tar cigarette with reduced weight tobacco rod, slow burning low sidestream paper, and new dual filterConsumer tests in Finland and Switzerland completed; not currently on the market
RothmansPassport94,119,151Passport1984Less sidestream; used Ecusta low sidestream paperTest marketed in Ontario, Canada 1984. No repeat purchase; pulled
Claremont206,207Claremont1994–95Less sidestream; Ecusta low sidestream paper, flavour added, longer filterIntroduced in Switzerland; withdrawn
LorillardNSS208–2101980–81, 1988Less sidestream; double wrapped paper, Ecusta magnesium hydroxide papers. Later added glucosides to papers and charcoal Filtrona filtersConcept and focus group testing; no product went to market
AdvancedFavor211–214Favor1985–86“Smokeless” ; did not burn or contain tobacco. Cork tipped polymer tube packed with nicotine soaked material, flavouringIntroduced in Austin, Texas, expanded to seven states, poor sales, withdrawn. FDA considered it a drug delivery device