It is impossible to make smoking truly socially acceptable | Product Tests “Project CC”216 | RJR | 1981 |
Report on Smoking Issues 67 | RJR | 1985 |
Research on Vantage Excel124 | RJR | 1991 |
“Project XA” prototype tests121 | RJR | 1991 |
Focus Groups on Smoking and Social Acceptability49 | PM | 1990 |
A 100% reduction in smoke is necessary to gain a social benefit | “Project CC” product tests122 | RJR | 1981 |
Focus Groups Project CC126 | RJR | 1985 |
Reports summarising learning on low sidestream products100,123 | RJR | 1986 |
Report on market share potential for low sidestream products124 | RJR | 1991 |
Advertising Tests for Merit LS127 | PM | 1986 |
Research on B&H Select Thins125 | PM | 1987 |
“Project VISA” focus groups on low sidestream products54 | Imperial | 1989 |
The products taste bad | Memo about Premier135 | PM | 1987 |
“Project CC” product tests128 | RJR | 1981 |
Vantage Excel product tests124 | RJR | 1991 |
Premier Research Summary89 | RJR | 1989 |
Research on Project XA131 | RJR | 1993 |
Research on PRISM134 | RJR | 1993 |
B&H Select Thins consumer tests107 | PM | 1988 |
Virginia Slims Superslims tests132 | PM | 1990 |
Tests on Advance Tobacco Product’s Favor212 | RJR | 1986 |
Research on Passport133 | BAT | 1984 |
Smokers are unwilling to sacrifice their own smoking pleasure to benefit others | “Project CC” focus groups100,136,137 | RJR | 1983–87 |
Vantage Excel research92,124 | RJR | 1989 |
Research on Passport133 | BAT | 1984 |
Research on low sidestream products94 | BAT | 1990 |
Research on Premier and Favor104 | PM | 1988 |
Low smoke alone is not a compelling reason to buy the product | Total Proposition Tests on Vantage Excel124 | RJR | 1980s |
Memo on Virginia Slims Superslims132 | PM | 1990 |
Reduced lit-end smoke does nothing about exhaled smoke, perceived to be a bigger problem | “Project CC” prototype tests217 | RJR | 1980s |
Report on Socially Acceptable Products123 | RJR | 1986 |
“Project XA” product tests121 | RJR | 1993 |
“Project VISA” focus groups97 | Imperial | 1989 |
Report for “Project VISA”54 | Imperial | 1989 |
Safety concerns: chemical additives or more toxins for the smoker? | “Project CC” research76 | RJR | 1981 |
“Project CC” consumer tests126 | RJR | 1985 |
Research on Premier and Favor 104 | PM | 1988 |
“Project XA” qualitative research102,131,139 | RJR | 1990–93 |
Research on PRISM134 | RJR | 1993 |