Tobacco imagery according to type of prime-time programme—2004
| Type of programme | Number of programmes | Programmes with any imagery (%) | Scenes with any imagery | Scenes with critical imagery (%) | Mean scenes per hour | Mean smokers per hour |
|---|---|---|---|---|---|---|
| Music | 38 | 13.1 | 46 | 4.3 | 1.6 | 1.8 |
| Comedy | 17 | 41.1 | 36 | 11.1 | 4.0 | 3.2 |
| News/current affairs/documentary | 32 | 28.1 | 39 | 33.3 | 1.4 | 1.1 |
| Drama action | 21 | 33.3 | 23 | 14.8 | 1.2 | 1.0 |
| Reality TV | 10 | 20.0 | 8 | 0.0 | 0.8 | 0.8 |
| Sport | 2 | 0.0 | 0 | 0.0 | 0.0 | 0.0 |
| Total | 120 | 25.0 | 152 | 15.1 | 1.6 | 1.5 |