Comparison of the levels of tobacco marketing regulation across the four countries
| Canada | USA | Australia | UK | ||||||
|---|---|---|---|---|---|---|---|---|---|
| Wave 1 | Wave 2 | Wave 1 | Wave 2 | Wave 1 | Wave 2 | Wave 1 | Wave 2 | ||
| X = complete ban, ○ = partial ban, – = no ban. | |||||||||
| Advertising | TV | X | X | X | X | X | X | X | X |
| Radio | X | X | X | X | X | X | ○ | X | |
| Movie | ○ | ○ | – | – | X | X | X | X | |
| Billboards | X | X | X | X | X | X | ○ | X | |
| Newspapers/mags | ○ | ○ | – | – | X | X | – | X | |
| Store | X | X | ○ | ○ | ○ | ○ | – | – | |
| Sponsorship | Sports | – | – | ○ | ○ | ○ | ○ | – | – |
| Arts | – | – | ○ | ○ | ○ | ○ | – | – | |
| Promotions | Free samples | X | X | ○ | ○ | ○ | ○ | – | X |
| Special price | – | – | ○ | ○ | – | – | – | X | |
| Gift/discount | X | X | ○ | ○ | ○ | ○ | – | X | |
| ○ | ○ | – | – | X | X | – | X | ||
| Mobile phone | ○ | ○ | – | – | X | X | – | X | |
| Direct mail | ○ | ○ | – | – | ○ | ○ | – | ○ | |
| Branded clothing | ○ | ○ | X | X | X | X | – | – | |
| Competitions | ○ | ○ | – | – | X | X | – | X | |
| Internet sites | – | – | – | – | X | X | ○ | X | |
| Leaflets | ○ | ○ | – | – | X | X | – | X | |
| Signs | ○ | ○ | – | – | X | X | – | – | |