Trademark diversification activities of cigarette brands in Malaysia in 1989.21
| Company | Premium brands | Logo licence | Sponsorship special event | Sponsorship TV programme |
|---|---|---|---|---|
| MTC, Malaysian Tobacco Company. | ||||
| MTC | Benson & Hedges | Gold Centre | Golf | Mini series |
| MTC | Gold Flake | – | – | Drama series |
| MTC | John Player Special | JPS Cologne | Polo | Mini series |
| MTC | Kent | Kent Holidays | Bowling, regatta | Musical serials |
| MTC | Kingsway | Kingsway Sensation | Concerts | Musical |
| MTC | Lucky Strike | L.S. Rally Shop | Motor racing | Movies |
| MTC | Players Gold Leaf | – | – | Movies |
| Philip Morris | Marlboro | Marlboro Country (Travel) | Badminton | Movies |
| RJ Reynolds | Camel | Camel Adventure Gear | – | Formula 1 racing |
| RJ Reynolds | More | More Style | James Bond | TV serials |
| RJ Reynolds | Salem | Salem High Country | Concerts, disco | Musicals, sports, Formula 1 racing |
| Rothmans | Dunhill | Dunhill Shop | Soccer | Mini series, movies, sports |
| Rothmans | Perilly’s | Black & Gold Collection from Porsche Design | – | – |
| Rothmans | Peter Stuyvesant | P.S. Travel | Bowling, concert | Documentaries |
| Rothmans | Rothmans | Rothmans Executive Travel | Soccer, boxing, snooker | Sports |
| Rothmans | Virginia Gold | – | – | Movies, musical |
| Rothmans | White Horse | – | – | Sports |