Awareness of tobacco marketing in the past six months, at wave 1
| Canada Wave 1 | USA Wave 1 | Australia Wave 1 | UK Wave 1 | |||||
|---|---|---|---|---|---|---|---|---|
| % | 95% CI | % | 95% CI | % | 95% CI | % | 95% CI | |
| Base: all cohort respondents giving valid responses at Wave 1 and Wave 2. Base numbers for each country range as follows: Canada (1659 to 1674), USA (1331 to 1339), Australia (1835 to 1876), UK (1846 to 1865). | ||||||||
| The data in this table are weighted for age and sex for each country using the longitudinal weights for Wave 1 continuers, as described in Thompson et al.13 | ||||||||
| Advertisements | ||||||||
| Noticed tob ads in store | 54 | (52 to 57) | 90 | (88 to 91) | 55 | (53 to 57) | 70 | (68 to 72) |
| Noticed tob ads on billboards | 27 | (25 to 29) | 52 | (50 to 55) | 19 | (17 to 21) | 60 | (58 to 62) |
| Noticed tob ads in newspapers/mags | 40 | (38 to 42) | 62 | (60 to 65) | 16 | (14 to 17) | 51 | (48 to 53) |
| Noticed tob ads on TV | 17 | (15 to 19) | 15 | (13 to 17) | 12 | (10 to 13) | 16 | (14 to 18) |
| Noticed tob ads on radio | 4 | (3 to 4) | 7 | (6 to 9) | 3 | (2 to 3) | 2 | (1 to 3) |
| Noticed tob ads at movie | 3 | (2 to 4) | 4 | (3 to 5) | 4 | (3 to 5) | 6 | (5 to 7) |
| Sponsorship | ||||||||
| Sports sponsorship | 54 | (52 to 57) | 37 | (35 to 40) | 35 | (33 to 38) | 63 | (60 to 65) |
| Arts sponsorship | 23 | (21 to 25) | 10 | (8 to 11) | 7 | (6 to 9) | 3 | (2 to 4) |
| Promotions | ||||||||
| Special price | 26 | (24 to 28) | 87 | (86 to 89) | 35 | (32 to 37) | 62 | (60 to 64) |
| Direct mail | 3 | (2 to 3) | 49 | (46 to 51) | 1 | (1 to 2) | 18 | (16 to 19) |
| Signs | 29 | (27 to 31) | 51 | (48 to 53) | 27 | (25 to 29) | 35 | (33 to 37) |
| Branded clothing | 11 | (10 to 13) | 38 | (35 to 40) | 14 | (12 to 15) | 19 | (17 to 21) |
| Free samples | 2 | (2 to 3) | 39 | (36 to 42) | 6 | (5 to 7) | 14 | (12 to 15) |
| Gift/discount | 3 | (2 to 4) | 34 | (32 to 37) | 11 | (10 to 13) | 18 | (16 to 20) |
| Competition | 16 | (15 to 18) | 18 | (16 to 20) | 8 | (7 to 9) | 10 | (9 to 11) |
| Leaflet | 3 | (2 to 3) | 15 | (13 to 17) | 3 | (2 to 4) | 18 | (16 to 19) |
| 3 | (2 to 4) | 10 | (8 to 11) | 2 | (1 to 3) | 2 | (2 to 3) | |
| Mobile phone promotion | 0 | (0 to 0) | 1 | (1 to 2) | 1 | (0 to 1) | 1 | (0 to 1) |
| Website | 3 | (2 to 4) | 11 | (9 to 13) | 3 | (2 to 3) | 3 | (3 to 4) |