Awareness of tobacco marketing, by country, at wave 2
| Canada Wave 2 | USA Wave 2 | Australia Wave 2 | UK Wave 2 | |||||
|---|---|---|---|---|---|---|---|---|
| % | 95% CI | % | 95% CI | % | 95% CI | % | 95% CI | |
| Base: all cohort respondents giving valid responses at Wave 1 and Wave 2. Base numbers for each country range as follows: Canada (1659 to 1674), USA (1331 to 1339), Australia (1835 to 1876), UK (1846 to 1865). | ||||||||
| The data in this table are weighted for age and sex for each country using the longitudinal weights for Wave 1 continuers, as described in Thompson et al.13 | ||||||||
| Advertisements | ||||||||
| Noticed tob ads in store | 53 | (50 to 55) | 89 | (88 to 91) | 48 | (45 to 50) | 62 | (60 to 64) |
| Noticed tob ads on billboards | 25 | (23 to 27) | 46 | (44 to 49) | 14 | (12 to 15) | 35 | (33 to 37) |
| Noticed tob ads in newspapers/mags | 37 | (35 to 39) | 59 | (56 to 61) | 14 | (12 to 15) | 31 | (29 to 34) |
| Sponsorship | ||||||||
| Sports sponsorship | 41 | (39 to 43) | 42 | (39 to 44) | 33 | (31 to 35) | 53 | (51 to 55) |
| Arts sponsorship | 16 | (14 to 18) | 7 | (6 to 8) | 3 | (3 to 4) | 2 | (1 to 3) |
| Promotions | ||||||||
| Special price | 31 | (28 to 33) | 80 | (78 to 82) | 29 | (27 to 31) | 46 | (44 to 48) |
| Direct mail | 2 | (1 to 2) | 44 | (42 to 47) | 0 | (0 to 1) | 10 | (9 to 11) |
| Signs | 22 | (20 to 23) | 44 | (41 to 46) | 19 | (17 to 21) | 23 | (21 to 25) |
| Branded clothing | 11 | (10 to 13) | 32 | (30 to 35) | 11 | (10 to 12) | 11 | (10 to 13) |
| Free samples | 2 | (1 to 2) | 30 | (28 to 33) | 3 | (2 to 4) | 7 | (5 to 8) |
| Gift/discount | 4 | (3 to 5) | 29 | (27 to 31) | 10 | (9 to 12) | 10 | (9 to 11) |