Awareness of tobacco marketing, by country: difference between wave 2 and wave 1 awareness
| Canada W2−W1 | USA W2−W1 | Australia W2−W1 | UK W2−W1 | |||||
|---|---|---|---|---|---|---|---|---|
| % | 95% CI | 5 | 95% CI | % | 95% CI | % | 95% CI | |
| McNemar test used to compare equality of Wave 2 awareness with Wave 1 awareness. | ||||||||
| Significant differences in awareness levels are indicated as follows: *p<0.05; **p<0.01; ***p<0.001. | ||||||||
| Base: all cohort respondents giving valid responses at Wave 1 and Wave 2. Base numbers for each country range as follows: Canada (1659 to 1674), USA (1331 to 1339), Australia (1835 to 1876), UK (1846 to 1865). | ||||||||
| The data in this table are weighted for age and sex for each country using the longitudinal weights for Wave 1 continuers, as described in Thompson.13 | ||||||||
| Advertisements | ||||||||
| Noticed tob ads in store | −2 | (−3 to −1) | 0 | (0 to 0) | −8*** | (−9 to −6) | −8*** | (−9 to −7) |
| Noticed tob ads on billboards | −2 | (−2 to −1) | −6*** | (−7 to −5) | −5*** | (−6 to −4) | −25*** | (−27 to −23) |
| Noticed tob ads in newspapers/mags | −3* | (−4 to −2) | −4* | (−5 to −3) | −2* | (−3 to −1) | −19*** | (−21 to −18) |
| Sponsorship | ||||||||
| Sports sponsorship | −13*** | (−15 to −12) | 5** | (3 to 6) | −2 | (−3 to −1) | −9*** | (−11 to −8) |
| Arts sponsorship | −7*** | (−8 to −6) | −3** | (−3 to −2) | −4*** | (−5 to −3) | −1 | (−1 to 0) |
| Promotions | ||||||||
| Special price | 5*** | (4 to 6) | −8*** | (−9 to −6) | −5*** | (−6 to −4) | −16*** | (−18 to −15) |
| Direct mail | −1* | (−1 to −1) | −5*** | (−6 to −3) | −1 | (−1 to 0) | −8*** | (−9 to −6) |
| Signs | −8*** | (−9 to −6) | −7*** | (−8 to −5) | −8*** | (−9 to −6) | −12*** | (−13 to −10) |
| Branded clothing | 0 | (0 to 0) | −6** | (−7 to −4) | −3** | (−3 to −2) | −8*** | (−9 to −6) |
| Free samples | −1 | (−1 to 0) | −9*** | (−10 to −7) | −3*** | (−3 to −2) | −7*** | (−8 to −6) |
| Gift/discount | 1 | (1 to 2) | −5* | (−6 to −4) | −1 | (−2 to −1) | −8*** | (−9 to −7) |