Level of roll-your-own (RYO) by sociodemographics, price sensitivity, perception of relative harm, quitting intention and beliefs about smoking (column % and means)
| (n = 9046) | Only FM | Mixed | Only RYO |
|---|---|---|---|
| *p⩽0.001. | |||
| FM, factory made; HSI, heaviness of smoking index. | |||
| Sex (χ2 = 149.53; p = 0.000) | |||
| Female | 57.8 | 45.9 | 37.7 |
| Income (χ2 = 128.79; p = 0.000) | |||
| Low | 28.8 | 42.1 | 37.9 |
| Moderate | 34.2 | 31.9 | 36.5 |
| High | 29.3 | 18.2 | 18.0 |
| No Answer | 7.6 | 7.9 | 7.7 |
| Education (χ2 = 58.99; p = 0.000) | |||
| Low | 54.1 | 62.3 | 64.8 |
| Moderate | 32.3 | 29.0 | 23.4 |
| High | 13.6 | 8.6 | 11.8 |
| Age (χ2 = 93.74; p = 0.000) | |||
| 18–24 | 14.0 | 19.6 | 7.7 |
| 25–39 | 32.8 | 36.9 | 28.9 |
| 40–54 | 33.7 | 30.8 | 38.5 |
| 55+ | 19.5 | 12.7 | 24.9 |
| Special effort to buy cheaper (χ2 = 31.56; p = 0.000) | |||
| Yes | 22.8 | 30.7 | 26.2 |
| Spend too much on cigarettes (χ2 = 256.73; p = 0.000) | |||
| Yes | 83.8 | 81.4 | 60.3 |
| Spent food money on cigarettes (χ2 = 42.13; p = 0.000) | |||
| Yes | 31.3 | 38.5 | 24.0 |
| Product least/most harmful (χ2 = 199.13; p = 0.000) | |||
| RYO least harmful | 5.3 | 12.7 | 16.0 |
| Neither most nor least harmful | 88.2 | 84.3 | 80.5 |
| RYO most harmful | 6.5 | 3.0 | 3.5 |
| Mean self exempting beliefs* | 2.65 | 2.75 | 2.81 |
| Mean social denormalisation beliefs* | 4.02 | 3.85 | 3.92 |
| Mean HSI* | 2.51 | 2.98 | 2.79 |
| Mean how strongly inhale* | 3.77 | 3.93 | 3.95 |
| Mean intention to quit* | 2.32 | 2.23 | 2.03 |
| Mean self efficacy* | 2.31 | 2.29 | 2.17 |