Harold H Kassarjian | Cipollone v. Liggett Group Inc | Defendant; Expert witness; Professor of Management, University of California, Los Angeles | 15 April 1988; 18 April 1988 | 9, 10 |
Claude R Martin | Whiteley v. Raybestos-Manhattan Inc | Defendant; Expert witness; Professor and chairman, Marketing Department, University of Michigan School of Business | 25 February 2000; 28 February 2000 | 11, 12 |
Timothy P Meyer | Ierardi v. Lorillard Tobacco Co | Defendant; Expert witness; Professor of Communications, University of Wisconsin | 13 November 1991 | 13 |
Lynn Beasley | Local No. 17 Bridge & Iron Workers Insurance Fund v. Philip Morris | Defendant; Vice President of Marketing, RJ Reynolds Tobacco Company | 5 March 1999 | 14 |
Ellen Merlo | Boeken v. Philip Morris | Defendant; Vice President of Marketing Services, Philip Morris | 2 May 2001 | 15 |
James J Morgan | Engle v. RJ Reynolds Tobacco Co | Defendant; President & CEO, Philip Morris USA | 18 May 1999 | 16 |
Martin L Orlowsky | Engle v. RJ Reynolds Tobacco Co | Defendant; President & CEO, Lorillard Tobacco Company | 28 June 2000 | 17, 18 |
Andrew J Schindler | Minnesota v. Philip Morris | Defendant; President & CEO, RJ Reynolds Tobacco Company | 5 March 1998; 6 March 1998 | 19, 20 |
Michael Szymanczyk | Engle v. RJ Reynolds Tobacco Co | Defendant; Chairman & CEO, Philip Morris USA | 12 June 2000 | 21, 22 |
Michael J Waterson | JTI-MacDonald Corp [RJR-MacDonald Inc] v. Canada | Plaintiff; Industry consultant; Chairman of Information Sciences Ltd and research advisor to the UK Advertising Association | 21 January 2002; 22 January 2002 | 23–25 |
Joel B Cohen | Miles v. Philip Morris | Plaintiff; Expert witness; Professor of Marketing and director, Center for Consumer Research, University of Florida | 4 February 2003 | 26, 27 |
Marvin E Goldberg | Boeken v. Philip Morris | Plaintiff; Expert witness; Professor and chair of the Department of Marketing, Smeal College of Business, Penn State University | 16–18 April 2001 | 28–31 |
John P Pierce | Local No. 17 Bridge & Iron Workers Insurance Fund v. Philip Morris | Plaintiff; Expert witness; Professor and associate director, Cancer Prevention & Control Program, University of California, San Diego | 25 February 1999 | 32 |
Richard W Pollay | Whiteley v. Raybestos-Manhattan Inc | Plaintiff; Expert witness; Professor of Marketing, University of British Columbia | 2–3 February 2000 | 33, 34 |