Sources of information on the dangers of smoking and anti-smoking media (n = 9058)
| Source | CAN | AUS | UK | USA | Overall |
|---|---|---|---|---|---|
| TV | 88.2% | 90.4% | 83.9% | 86.2% | 87.7% |
| Cigarette packages | 84.3% | 69.3% | 56.1% | 46.7% | 64.6% |
| Magazine/newspaper | 66.1% | 34.4% | 62.6% | 62.8% | 64.1% |
| Poster | 57.4% | 43.2% | 51.3% | 58.6% | 56.2% |
| Radio | 40.7% | 42.7% | 26.1% | 45.2% | 38.9% |
| Leaflets | 35.3% | 32.6% | 37.7% | 24.6% | 33.2% |
| Shops/stores | 25.7% | 39.0% | 14.0% | 18.5% | 24.5% |
| Movie theatre | 8.5% | 12.7% | 11.1% | 10.1% | 11.1% |
| Internet | 10.4% | 6.4% | 4.1% | 12.4% | 8.4% |