| Advertising time costs (41 months) | Annual production fees | Total annual media costs* | ||||
| Talent fees | Tagging | Duplication costs | Other costs | |||
| Pre-initiative period | ||||||
| Daytime TV ads | $503 716 | $236 000 | $570 | $390 | $120 | $384 509 |
| Evening TV ads | $866 211 | $176 000 | $665 | $455 | $140 | $430 785 |
| Radio ads | $1 344 964 | $176 000 | $0 | $455 | $140 | $570 243 |
| Total costs | $2 714 890 | $588 000 | $1235 | $1300 | $400 | $1 385 537 |
| Free patch initiative | ||||||
| Promotion | $48 600 | $48 600 | ||||
*Includes annualised total media time costs over 41 months averaged $794 601.
Sources: advertising costs from TPEP staff19; production costs from CDC’s Media Campaign Resource Center.20