Table 2 Importance and feasibility ratings for each concept map cluster (1–5 scale)
ClusterImportanceFeasibility
Mean rating (SD)Mean rating (SD)
Marketing tactics and image building4.04 (0.91)3.71 (1.18)
Avoiding economic regulation on tobacco3.93 (0.92)3.00 (1.15)
Lobbying and political influence3.83 (1.03)2.54 (1.07)
Silence and reduce opposition3.69 (1.09)2.25 (1.04)
Deceiving the public3.65 (0.97)2.80 (1.10)
Self serving industry youth programme3.63 (0.99)3.51 (1.08)
Business and investment strategies3.41 (1.13)2.87 (1.18)
Corrupting and manipulating science3.39 (1.10)2.69 (1.06)