| (49) Promote tobacco products through use of young, pretty girls | | 30 | 4.30 (0.92) | 26 | 4.04 (1.11) |
| (58) Circumvent ad bans through indirect promotions and sponsorships | | 31 | 4.23 (0.76) | 26 | 3.46 (1.21) |
| (79) Target women through the use of western images of female empowerment | | 31 | 4.23 (0.84) | 26 | 3.65 (1.29) |
| (60) Sponsor sports and music concerts | | 31 | 4.19 (0.79) | 26 | 3.92 (1.26) |
| (83) Develop display and promotional materials at point of purchase | | 31 | 4.19 (0.65) | 26 | 4.23 (1.11) |
| (59) Circumvent ad bans through brand stretching | | 31 | 4.13 (0.96) | 26 | 3.88 (1.31) |
| (84) Promote tobacco through free giveaways | | 31 | 4.06 (0.89) | 26 | 3.69 (1.01) |
| (65) Engage in free sampling of tobacco products | | 31 | 3.94 (1.00) | 26 | 3.65 (1.13) |
| (73) Publicise corporate and social responsibility activities to enhance public image | | 31 | 3.87 (0.96) | 26 | 3.69 (1.12) |
| (51) Target poor by images associating tobacco with success | | 31 | 3.87 (1.20) | 26 | 3.62 (1.27) |
| (7) Evade advertising bans through trans-border broadcasting | | 30 | 3.87 (0.82) | 26 | 3.36 (1.11) |
| (13) Publicise philanthropy contributions | | 31 | 3.84 (1.04) | 26 | 3.77 (1.11) |
| (69) Highlight philanthropic contributions (for example, medical missions and disaster relief) | | 30 | 3.83 (0.99) | 26 | 3.31 (1.29) |