Thematic perceptions on smoking reported by focus group participants (n = 27), Beijing, 2006
| Themes | Percentage agreement* | |
|---|---|---|
| *Percentages indicate percentage of group who agreed to questions presented in focus group thematic groups. | ||
| Television and advertising seen | 85 | |
| Able to name female brands | 74 | |
| Marketing and promotion observe | 56 | |
| Approve smoking by celebrities | 52 | |
| Smoking identifies women as independent | 56 | |
| Friends who smoke | 63 | |
| Seen teacher smoking on campus | 78 | |
| Smoking is a risk for heart disease | 0 | |