Story theme across sample and by year
| Story theme | Total percentage | 2002 percentage | 2003 percentage |
|---|---|---|---|
| Government | 51 | 44 | 58 |
| Health | 20 | 27 | 13 |
| Tobacco intervention programme | 7 | 8 | 7 |
| Tobacco industry | 7 | 4 | 10 |
| Litigation/settlement | 6 | 7 | 6 |
| Other | 5 | 4 | 4 |
| Affiliate organisation | 4 | 6 | 2 |
| Total | 100 | 100 | 100 |