| Outcome | Programme funded at $70.5M | Programme funded at $38.7M | |||
| April 1998 | September 1998 | May 1999 | October 1999 | May 2000 | |
| Confirmed recall, Florida “truth” | 0.0 | 80.1 (77.4–82.5) | 84.8 (82.4–86.9) | 73.8 (71.1–76.4) | 68.4 (65.4–71.3) |
| Confirmed recall, national “truth” | 0.0 | 0.0 | 0.0 | 0.0 | 62.2 (58.7–65.5) |
| Anti-industry belief index (range 6–24) | 16.0 (15.7–16.2) | 16.5 (16.3–16.7) | 16.8 (16.6–17.0) | 16.8 (16.6–16.9) | 17.0 (16.8–17.1) |
| Non-smoking intentions | 82.7 (79.5–85.5) | 88.3 (86.2–90.3) | 90.8 (88.8–92.5) | 93.7 (92.1–95.0) | 91.5 (89.7–93.1) |
| Overall n | 713 | 1048 | 1083 | 1131 | 1035 |
Data shown are means (for continuous variables) or percentages (for dichotomous variables) by wave, adjusted for age, gender, race/ethnicity and household characteristics.