Actor | Movie(s) and studio(s) promoted | Payment (US$) | 2008 value (US$) |
Beery, Wallace70 | The Mad Man of Brimstone (MGM) | $10 000 | $146 583 |
Bennett, Constance63 | Topper (MGM) | $6000 | $87 950 |
Boyer, Charles71 | Tovarich (Warner Bros) | $3000 | $43 975 |
Carroll, Madeleine63 | The Prisoner of Zenda (Selznick) | $3000 | $43 975 |
Claire, Marion62 | $750 | $10 994 | |
Colbert, Claudette63 | Maid of Salem (Paramount), I Met Him in Paris (Paramount) | $10 000 | $146 583 |
Cooper, Gary63 | The Adventures of Marco Polo (MGM), Souls At Sea (Paramount) | $10 000 | $146 583 |
Crawford, Joan63 | The Bride Wore Red (MGM) | $10 000 | $146 583 |
Eilers, Sally47 | We Have Our Moments (Universal) | $3000 | $43 975 |
Fonda, Henry72 | $3000 | $43 975 | |
Gable, Clark69 | Saratoga (MGM) | $10 000 | $146 583 |
Gaxton, William62 | $1250 | $18 323 | |
Hope, Bob72 | $2500 | $36 646 | |
Hopkins, Miriam 63 | The Woman I Love (RKO) | $5000 | $73 292 |
Lawrence, Gertrude68 | $1750 | $25 652 | |
Lombard, Carole63 | Swing High, Swing Low (Paramount), True Confession (Paramount) | $10 000 | $146 583 |
Loy, Myrna63 | Man Proof (MGM), Double Wedding (MGM) | $10 000 | $146 583 |
MacMurray, Fred59 | Exclusive (Paramount) | $6000 | $87 950 |
Marshall, Herbert63 | Angel (Paramount), A Love Like That (RKO) | $10 000 | $146 583 |
McLaglen, Victor59 | Cavalcade (20th Century Fox), Wee Willie Winkie (20th Century Fox) | $6000 | $87 950 |
Merivale, Philip59 | $3000 | $43 975 | |
Michael, Gertrude59 | $2000 | $29 317 | |
Milland, Ray59 | $2000 | $29 317 | |
Montgomery, Robert59 | Live, Love, and Learn (MGM) | $10 000 | $146 583 |
Nagel, Conrad73 | $1500 | $21 988 | |
Navarro, Ramon73 | $1500 | $21 988 | |
Powell, Richard59 | Hollywood Hotel (Warner Bros) | $5000 | $73 292 |
Raft, George74 | $3000 | $43 975 | |
Raymond, Gene74 | Three on A Latchkey (RKO) | $3000 | $43 975 |
Rhodes, Erik74 | $2000 | $29 317 | |
Robinson, Edward74 | Kid Galahad (Warner Bros) | $3000 | $43 975 |
Ross, Shirley74 | $3000 | $43 975 | |
Ruggles, Charles74 | Turn Off the Moon (aka Honeymoon Cottage) (Paramount) | $3000 | $43 975 |
Sothern, Ann75 | She’s Got Everything (RKO), Don’t Forget to Remember (RKO) | $3000 | $43 975 |
Stanwyck, Barbara76 | The Plough and the Stars (RKO) | $10 000 | $146 583 |
Sullivan, Margaret77 | $10 000 | $146 583 | |
Swanson, Gloria75 | $1500 | $21 988 | |
Taylor, Robert63 | Broadway Melody of 1938 (MGM), Yank at Oxford (MGM) | $10 000 | $146 583 |
Tobin, Genevieve78 | $3000 | $43 975 | |
Tracy, Spencer78 | Captains Courageous (MGM), Mannequin (MGM) | $10 000 | $146 583 |
Worth, Constance79 | $2000 | $29 317 | |
Wyatt, Jane79 | Lost Horizon (Columbia) | $6000 | $87 950 |
Total | $218 750 | $3 208 518 |
This list only includes actors who endorsed Lucky Strike in advertisements and for whom pay agreements exist today. For example, actors Cary Grant, Janet Gaynor and Bette Davis appeared in Lucky Strike adverts in 1937,27 but their endorsement contracts were not found.