| Project Visa—smokeless tobacco (eg, snuff)40 | BAT, 1988 | Explore smokeless as nicotine alternative product—may be useful in terms of new ways of “smoking” | Smokeless tobacco—plug, snuff, etc |
| Project Specialty Tobacco Products (STP)31 41 | RJR, 1983 | Position RJR as a primary competitor in the moist snuff tobacco market | Dedicate resources to new moist snuff brand under Project WSS/WSC |
| Project WSH35 36 | RJR, 1981 | Compete with SLT products by increasing tobacco satisfaction with more tobacco taste, improve freshness perception | Flavoured prototypes tested among 18–34 flavoured moist snuff users, results showed further improvements necessary |
| Project WSS42 43 | RJR, 1983 | Target skoal users, age 18–34, blue collar, high school educated males | Wintergreen flavour smokeless tobacco—“Refreshing tobacco taste that satisfies the active man” |
| Project WSC42 44 | RJR, 1983 | Target Copenhagen users, 18–34 | Natural flavoured smokeless product |
| New Brand Development45 | Lorillard, 1978 | Capitalise on market trends and reassure smokers facing “smoking controversy” | Snuff for cigarette smokers |
| Project MARS17 | RJR, 2003 | Develop a cigarette alternative that delivers tobacco satisfaction for smokers in situations when they cannot or choose not to smoke | Focus group research indicated interest in a cigarette alternative especially among heavy smokers and adult smokers over 30 |