Brand-level descriptive statistics by package descriptor and sensation-seeking condition
| Traditional | Flavoured | |||
| Lower sensation seekers (n = 60) mean (SD) | Higher sensation seekers (n = 64) mean (SD) | Lower sensation seekers (n = 70) mean (SD) | Higher sensation seekers (n = 55) mean (SD) | |
| Hedonic beliefs | ||||
| Camel | 2.58 (1.63) | 3.23 (2.01) | 3.07 (1.86) | 4.48 (2.02) |
| American Spirit | 2.49 (1.56) | 2.82 (1.69) | 2.83 (1.70) | 4.10 (1.94) |
| Onyx | 2.39 (1.56) | 2.73 (1.69) | 2.80 (1.66) | 4.14 (1.87) |
| Brand attitude | ||||
| Camel | 2.92 (1.93) | 3.30 (2.24) | 2.44 (1.70) | 4.07 (2.18) |
| American Spirit | 2.75 (1.73) | 2.24 (1.72) | 2.32 1.60) | 3.25 (1.89) |
| Onyx | 2.61 (1.98) | 2.80 (1.98) | 2.51 (1.71) | 3.56 (2.12) |
| Trial intentions | ||||
| Camel | 3.22 (2.04) | 3.59 (2.27) | 2.94 (2.02) | 4.14 (2.16) |
| American Spirit | 2.80 (1.60) | 2.53 (1.89) | 2.51 (1.77) | 3.39 (2.20) |
| Onyx | 2.88 (1.86) | 3.00 (2.18) | 2.59 (1.76) | 3.55 (2.21) |