Table 4

Prompted recall of tobacco advertising and promotional activities among smokers (n=4763), by city

Total (n=4763), %Beijing (n=793), %Shenyang (n=789), %Shanghai (n=792), %Changsha (n=801), %Guangzhou (n=795), %Yinchuan (n=793), %
 Noticed tobacco ads (yes)
  On television34.526.943.223.956.222.334.3
  On radio14.212.527.
  On posters20.715.733.517.735.611.710.0
  On billboards33.420.451.235.459.817.216.5
  In newspapers, magazines19.118.128.616.328.313.310.1
  In cinema6.
  Over the internet3.
  At workplace11.111.418.
  On transport vehicles, stations18.011.028.711.737.311.47.8
  In cafeterias/tea houses13.716.621.010.617.410.16.2
  In discos, karaoke lounges10.412.614.
At point of sale
 In stores29.223.542.133.233.425.517.5
 Around street vendors20.317.034.117.823.618.011.1
 Any venue above62.648.978.062.479.852.054.6
 Mean (SE) number of venues noticed tobacco ad2.34 (0.04)1.96 (0.10)3.55 (0.11)2.00 (0.09)3.61 (0.11)1.55 (0.08)1.37 (0.07)
Sponsorships (yes)
 Noticed sports sponsorship26.028.126.624.
 Noticed arts sponsorship8.
 Any type of sponsorship27.930.528.125.445.317.620.2
Promotional activities (yes)
 Noticed free samples of cigarettes13.
 Special price offers for cigarettes12.910.715.29.013.910.917.7
 Gifts/discounts on other products22.523.516.027.912.335.220.3
 Clothing with cigarette brand name11.411.19.88.815.113.210.1
 Competitions linked to cigarettes8.55.410.65.413.93.812.0
 Any form of promotion38.533.335.335.435.342.249.4
 Total noticing advertising, sponsorship and promotion in any channel75.667.181.272.786.170.775.9
 Mean (SE) overall number of channels of advertising, sponsorship and promotion3.38 (0.05)2.89 (0.12)4.56 (0.15)2.88 (0.11)4.93 (0.15)2.49 (0.11)2.49 (0.09)
  • Group differences for all the individual variables of interest are significant at p<0.01 level based on Pearson χ2 test.