| Czech Republic (n = 1117) | Hungary (n = 1052) | Romania (n = N/A) | Switzerland (n = 1006) | |
| It is socially acceptable to smoke | 39* | 60* | 46 | 62 |
| Smokers considerate of non-smokers | 35/12† | 25* | N/A | 44 |
| Non-smokers are tolerant of smokers | 40/60† | 52* | N/A | 46 |
| Youth smoking is a major concern | 55 | 85‡ | 46 | 84 |
| Health risks associated with smoking are a major concern | 58 | 92‡ | 39* | 65 |
| Second-hand smoke is a major concern | 50 | 73 | 42 | 30 |
| Worried about perceived health risks associated with passive smoking | 73 | 74 | N/A | N/A |
| Tobacco companies advertise and market their products to youth | 27 | 15 | 18 | 33 |
| Support minimum age to buy tobacco | 90 | 81 | N/A | 72 |
| Support complete ban on smoking | N/A | 9/41§ | N/A | 10 |
| Support ban on smoking in restaurants | 50* | 69* | N/A | 37¶ |
| Support ban on smoking in workplace | 84* | 68* | N/A | 60 |
| Support government reduce levels of tar and nicotine | 92 | 85 | N/A | 69 |
| Support larger health warnings on packages | 68 | 84 | N/A | 69 |
| Increase tax to pay for health care costs | 71* | 78** | N/A | 67 |
| Government suing US companies in court to recover health care costs | 35* | 33* | N/A | 33 |
| Individuals suing US companies in court to recover health care costs | 18* | 32* | N/A | 27 |
| Awareness of PM local affiliate (very well) | 37 | 13 | N/A | N/A |
| Awareness of PM (very well) | 15 | 17 | N/A | N/A |
| Favourability of local affiliate (favourable:unfavourable ratio) | 2.7 | 2.5 | N/A | N/A |
| Favourability of PM (favourable:unfavourable ratio) | 3.0 | 6.0 | N/A | 0.81 |
| Activity with strongest impact on company favourability | Provide flood assistance | Support homeless shelters | N/A | Support social causes |
†Attentive public; *smoker/non-smoker; ‡“concern”; §ban of cigarettes, by smoker/non-smoker; ¶bars and restaurants; **tax on tobacco manufacturers.
CEMA, Central Europe, the Middle East and Africa marketing region; N/A, not applicable; PM, Philip Morris.