| Male | Female | |||||||||||
| All (%) | 18–34 (%) | 35–54 (%) | 55+ (%) | Non-smokers (%) | Smokers (%) | All (%) | 18–34 (%) | 35–54 (%) | 55+ (%) | Non-smokers (%) | Smokers (%) | |
| Are tobacco companies socially responsible? | ||||||||||||
| Yes, like other large corporations | 28.1 | 25.3 | 31.4 | 26.7 | 34.0 | 24.2 | 28.7 | 32.9 | 26.0 | 28.0 | 29.7 | 23.7 |
| Yes, in some ways | 23.8 | 28.4 | 19.2 | 24.4 | 15.5 | 29.4 | 19.5 | 23.1 | 20.4 | 15.4 | 18.6 | 24.4 |
| In business, profits come first | 28.0 | 26.6 | 30.6 | 25.7 | 30.0 | 26.6 | 23.8 | 23.4 | 24.0 | 23.9 | 22.2 | 31.4 |
| They are unethical | 3.5 | 3.1 | 4.3 | 2.6 | 4.3 | 3.0 | 6.3 | 5.0 | 7.9 | 5.6 | 7.1 | 2.1 |
| They act illegally | 1.7 | 1.1 | 2.3 | 1.8 | 1.8 | 1.7 | 1.8 | 1.9 | 2.0 | 1.4 | 2.1 | 0.0 |
| Industry bribes politicians and officials | ||||||||||||
| Yes | 19.5 | 16.4 | 21.7 | 20.8 | 20.6 | 18.8 | 14.7 | 1.2 | 13.7 | 18.4 | 14.8 | 14.2 |
| Maybe | 53.0 | 53.7 | 51.6 | 54.3 | 53.0 | 53.0 | 52.9 | 54.0 | 55.6 | 49.0 | 53.5 | 50.3 |
| No | 10.1 | 9.9 | 11.5 | 8.1 | 9.4 | 10.6 | 10.1 | 9.3 | 13.6 | 6.8 | 9.5 | 13.0 |
Those responding “difficult to say” not reported so columns may not add up to 100%.