Comparison of peak values and where possible, increases in reactions to health warnings in Australia (AU) versus UK
| Topic area/question | Comparison of peak values (AU vs UK) | Comparison of mean increase | ||||
| AU in 2006 | UK in 2003 | p Value | AU 2005–6 | UK 2002–3 | p Value* | |
| Salience of warnings | 3.51 | 3.90 | <0.001 | 0.75 | 1.16 | <0.001 |
| Cognitive reactions to warnings | 2.05 | 1.96 | 0.002 | – | – | – |
| Any forgoing of cigarettes | 0.15 | 0.17 | 0.073 | 0.07 | 0.07 | 0.984 |
| Any avoidance of warnings | 0.37 | 0.21 | <0.001 | 0.25 | 0.11 | <0.001 |
*p value for wave-by-country interaction.