Table 1

Comparison of peak values and where possible, increases in reactions to health warnings in Australia (AU) versus UK

Topic area/questionComparison of peak values (AU vs UK)Comparison of mean increase
AU in 2006UK in 2003p ValueAU 2005–6UK 2002–3p Value*
Salience of warnings3.513.90<0.0010.751.16<0.001
Cognitive reactions to warnings2.051.960.002
Any forgoing of cigarettes0.150.170.0730.070.070.984
Any avoidance of warnings0.370.21<0.0010.250.11<0.001
  • *p value for wave-by-country interaction.