Table 2

Tobacco industry voter segmentation for tobacco tax election planning58 (%)

Group	Definition	Share of vote		Vote goal
Group	Definition	National	Oregon	Vote goal
Smokers	All people who smoke	21	18	80
Prime persuadables	Non-smokers who think enough is being done or too much is being done about smoking and who hate all taxes	18	12	70
Secondary persuadables	Non-smokers who think enough is being done or too much is being done about smoking, but who do not hate all taxes	15	13	40
Soft-core antis	Non-smokers who think more needs to be done about smoking, but who hate all taxes	13	17	50
Untouchables	Non-smokers who think more needs to be done about smoking and who do not hate all taxes	30	36	20