| Original(n = 176) | Plain pack 1(n = 219) | Plain pack 2(n = 199) | Plain pack 3(n = 219) | p Value | |
| Male (%) | 38.6 | 38.4 | 35.2 | 40.2 | 0.765 |
| Age (%) | 0.206 | ||||
| 18–29 years | 18.2 | 17.4 | 24.6 | 17.8 | |
| 30+ years | 81.8 | 82.6 | 75.4 | 82.2 | |
| Education (%) | 0.684 | ||||
| Year 11 or less | 31.7 | 36.8 | 35.6 | 39.0 | |
| Year 12/some tertiary | 50.6 | 42.0 | 45.2 | 43.0 | |
| Tertiary | 17.7 | 21.2 | 19.1 | 18.0 | |
| Socioeconomic status (%) | 0.409 | ||||
| SEIFA 1 (lowest advantage) | 23.3 | 19.6 | 20.6 | 20.8 | |
| SEIFA 2 | 18.2 | 21.0 | 18.1 | 20.4 | |
| SEIFA 3 | 30.7 | 36.5 | 37.2 | 27.3 | |
| SEIFA 4 (highest advantage) | 27.8 | 22.8 | 24.1 | 31.5 | |
| Consumption (%) | 0.355 | ||||
| 1–10 cigs/day | 29.0 | 27.9 | 24.6 | 27.9 | |
| 11–15 cigs/day | 24.4 | 29.7 | 22.1 | 26.9 | |
| 16–20 cigs/day | 25.0 | 16.9 | 21.1 | 22.8 | |
| 21–25 cigs/day | 11.4 | 13.7 | 14.6 | 10.5 | |
| 26 + cigs/day | 10.2 | 11.9 | 17.6 | 11.9 | |
| Brand seen is brand smoked | 19.3 | 17.4 | 15.6 | 15.5 | 0.727 |
SEIFA, Socio-Economic Index for Areas.