| Total POP | Convenience stores | Kiosk | p Value* | |
| % (n) | % (n) | % (n) | ||
| POP visible from school | 31.3 (30) | 10.8 (4) | 44.1 (26) | <0.001 |
| Self-service tobacco products | 14.1 (14) | 20.5 (8) | 10.0 (6) | -† |
| Single sales | 29.9 (29) | 34.2 (13) | 27.1 (16) | – |
| Total number of adverts (exterior–interior): | ||||
| Mean (SD) | 9 (6) | 11 (6) | 9 (5) | – |
| Range | 0–25 | 0–25 | 0–21 | – |
| Adverts at child’s height | 79.8 (79) | 79.5 (31)‡ | 80.0 (48)‡ | – |
| Adverts can be seen from street | 94.9 (94) | 92.3 (36) | 96.7 (58) | – |
| Exterior adverts: | ||||
| Mean (SD) | 7 (5) | 5 (3) | 8 (5) | <0.001 |
| Range | 0–21 | 0–11 | 0–21 | – |
| More than five tobacco adverts | 58.8 (60) | 43.9 (18) | 68.9 (42) | 0.012 |
| Advertisements on the door | 79.5 (31) | 79.5 (31) | NA | – |
| Illuminated external adverts | 39.4 (39) | 46.2 (18) | 35.0 (21) | – |
| Has adverts externally | 98.0 (97) | 97.4 (38) | 98.3 (59) | – |
| Interior adverts: | ||||
| Mean | 5.74 | 5.74 | NA | – |
| Range | 0–17 | 0–17 | NA | – |
| Mechanical internal adverts | 7.7 (3) | 7.7 (3) | NA | – |
| Illuminated internal adverts | 30.8 (12) | 30.8 (12) | NA | – |
| Shelving with adverts: | ||||
| With brand colours or logos | 59.2 (58) | 55.3 (21) | 61.7 (37) | – |
| Brand logos next to cash register | 87.8 (86) | 81.6 (31) | 91.7 (55) | – |
| Functional objects: | ||||
| Storage areas | 52.5 (52) | 53.8 (21) | 51.7 (31) | – |
| Display areas | 54.5 (54) | 51.3 (20) | 56.7 (34) | – |
| Sales counter with brand logo | 48.0 (49) | 58.5 (24) | 41.0 (25) | – |
Significant values are in bold. Marlboro-owned stores were not included in the table due to the counted 100+ advertisements in each store.
*χ2 tests and Student t tests were used where appropriate; †external for kiosks, internal for convenience stores; ‡(-) non-significant with p>0.05.
POP, points-of-purchase.