Table 2

Prevalence estimates (weighted, unadjusted). US adult opinions of proposed policies to limit portrayals of smoking in movies. American Smoking and Health Survey 2 (ASHES-2) (2003)

	% Agree	% Disagree	% Neutral/no opinion
Anti-smoking PSAs should be required before movies which show smoking (n=2808)
Total	55	28	15
Never smokers	57	27	15
Former smokers	55	28	16
Current smokers	47	36	17
Anti-smoking PSAs should be required before television movie trailers which show smoking (n=2796)
Total	51	34	15
Never smokers	53	30	17
Former smokers	53	33	14
Current smokers	43	40	17
Producers and actors should not be allowed to accept money for including smoking in movies (n=2790)
Total	69	13	18
Never smokers	69	12	19
Former smokers	72	10	18
Current smokers	59	18	23
Cigarette brand names and logos should not be allowed to appear in movies (n=2814)
Total	64	20	16
Never smokers	67	16	17
Former smokers	66	19	15
Current smokers	53	30	17
As with violence and sex, movies with smoking should be rated ‘R’ (n=2788)
Total	40	46	14
Never smokers	38	45	17
Former smokers	43	41	15
Current smokers	38	49	13

Cell counts may not add to 100% owing to refused or missing responses.
Sample size for each question varies owing to refused and missing responses.
PSAs, public service advertisements.