Table 1

Cigarette market shares (%) by global brand owner for the major cigarette markets*, 2008

Philip Morris International Inc9.721.
British American Tobacco Plc86.359.00.620.02.724.
Japan Tobacco Group Plc10.
Imperial Tobacco Group Plc25.
China National Tobacco Corp98
ITC Group58.3
Golden Tobacco Ltd10.9
VST Industries Ltd9.2
Godfrey Phillips India Ltd0.4
Gudang Garam Tbk PT28.3
Djarum PT13.8
Bentoel Internasional Investama Tbk PT5.9
Nojorono Tobacco Indonesia PT5.5
Philip Morris USA Inc48.4
Reynolds American Inc26.5
Lorilard Inc10.1
Liggett Vector Brands Inc1.8
Société Industrielle des Tabacs du Cameron SA1.4
Donskoi Tabak OAO3.7
Private label9.91.7
No. of companies with market share >10%13133333323
No. of companies with market share >25%11121111222
Three-firm concentration ratio (cumulative share of market of three biggest companies by market share)97.491.198.881.881.364.793.299.581.990.885
  • Euromonitor from trade sources/national statistics. Data obtained: 23 September 2009.

  • Note: Where companies other than those listed have a market share of 1% or less, their share has been added to the ‘Others’ category.

  • * Data given for the world's largest cigarette markets (China, Russia, US, Japan, Indonesia, Ukraine, Brazil, India), plus the two largest European markets (Italy and Germany) and the UK.

  • Part owned by British American Tobacco.

  • Part owned by Philip Morris International.