Cigarette market shares (%) by global brand owner for the major cigarette markets*, 2008
| Company | Brazil | Canada | China | Germany | India | Indonesia | Italy | Japan | Russia | UK | USA |
| Philip Morris International Inc | 9.7 | 21.3 | 0.1 | 36.2 | 12.1 | 22.6 | 52.9 | 24.4 | 25.4 | 6.3 | |
| British American Tobacco Plc | 86.3 | 59.0 | 0.6 | 20.0 | 2.7 | 24.1 | 10.2 | 19.6 | 8.1 | ||
| Japan Tobacco Group Plc | 10.8 | 0.2 | 5.0 | 1.3 | 16.2 | 64.9 | 36.9 | 38.8 | 0.4 | ||
| Imperial Tobacco Group Plc | 25.6 | 2.9 | 9.2 | 43.9 | 4.0 | ||||||
| China National Tobacco Corp | 98 | ||||||||||
| ITC Group† | 58.3 | ||||||||||
| Golden Tobacco Ltd | 10.9 | ||||||||||
| VST Industries Ltd | 9.2 | ||||||||||
| Godfrey Phillips India Ltd‡ | 0.4 | ||||||||||
| Gudang Garam Tbk PT | 28.3 | ||||||||||
| Djarum PT | 13.8 | ||||||||||
| Bentoel Internasional Investama Tbk PT | 5.9 | ||||||||||
| Nojorono Tobacco Indonesia PT | 5.5 | ||||||||||
| Philip Morris USA Inc | 48.4 | ||||||||||
| Reynolds American Inc† | 26.5 | ||||||||||
| Lorilard Inc | 10.1 | ||||||||||
| Liggett Vector Brands Inc | 1.8 | ||||||||||
| Société Industrielle des Tabacs du Cameron SA | 1.4 | ||||||||||
| Donskoi Tabak OAO | 3.7 | ||||||||||
| Private label | 9.9 | 1.7 | |||||||||
| Others | 2.6 | 8.9 | 1.2 | 3.3 | 7.8 | 21.2 | 4 | 0.5 | 5.2 | 1.3 | 8.8 |
| Total | 100 | 100 | 100 | 100 | 100 | 100 | 100 | 100 | 100 | 100 | 100 |
| No. of companies with market share >10% | 1 | 3 | 1 | 3 | 3 | 3 | 3 | 3 | 3 | 2 | 3 |
| No. of companies with market share >25% | 1 | 1 | 1 | 2 | 1 | 1 | 1 | 1 | 2 | 2 | 2 |
| Three-firm concentration ratio (cumulative share of market of three biggest companies by market share) | 97.4 | 91.1 | 98.8 | 81.8 | 81.3 | 64.7 | 93.2 | 99.5 | 81.9 | 90.8 | 85 |
Euromonitor from trade sources/national statistics. Data obtained: 23 September 2009.
Note: Where companies other than those listed have a market share of 1% or less, their share has been added to the ‘Others’ category.
↵* Data given for the world's largest cigarette markets (China, Russia, US, Japan, Indonesia, Ukraine, Brazil, India), plus the two largest European markets (Italy and Germany) and the UK.
↵† Part owned by British American Tobacco.
↵‡ Part owned by Philip Morris International.