Table 2

Factors associated with willingness to purchase LNSLT

Total N=401Would buy LNSLTCrude OR* (95% CI)Adjusted OR (95% CI)
Sex
 Female23344%1.001.00
 Male16849%1.23 (0.82 to 1.82)1.22 (0.77 to 1.92)
Age, yr
 20–296349%1.001.00
 30–398343%0.79 (0.41 to 1.53)0.85 (0.40 to 1.81)
 40–4913147%0.90 (0.49 to 1.64)0.92 (0.46 to 1.85)
 50+12445%0.85 (0.46 to 1.56)0.80 (0.41 to 1.57)
Education <university degree32745%1.001.00
 University degree7450%1.22 (0.74 to 2.03)1.57 (0.89 to 2.78)
Income
 ≥$30 00028142%1.001.00
 <$30 00012055%1.69 (1.10 to 2.60)1.96 (1.18 to 3.24)
General health
 Good–excellent29043%1.001.00
 Fair–poor11054%1.53 (0.98 to 2.37)1.47 (0.90 to 2.40)
Heaviness-of-smoking index
 Low7437%1.001.00
 Medium26346%1.51 (0.89 to 2.56)1.11 (0.60 to 2.03)
 High6455%2.10 (1.06 to 4.16)1.24 (0.56 to 2.74)
Plans to quit smoking
 Yes23942%1.001.00
 No16252%1.50 (1.00 to 2.24)1.97 (1.22 to 3.18)
Believe SLT is less harmful than cigarettes
 No32743%1.001.00
 Yes7459%1.96 (1.17 to 3.27)1.94 (1.07 to 3.52)
Have used SLT previously
 No36743%1.001.00
 Yes3476%4.30 (1.90 to 9.75)3.55 (1.48 to 8.54)
Ever used NRT No NRT use14735%1.001.00
 For quitting only15447%1.70 (1.07 to 2.70)1.65 (0.97 to 2.81)
 Non-standard use10060%2.82 (1.67 to 4.77)2.82 (1.56 to 5.08)
Changed or attempted to change to a low tar cigarette in the last 12 months
 No33844%1.001.00
 Yes6356%1.59 (0.92 to 2.73)1.89 (1.02 to 3.51)
Did something to help you quit in the last 12 months
 No11738%1.001.00
 Yes28449%1.61 (1.04 to 2.51)1.47 (0.88 to 2.47)
  • * Bivariate analyses.

  • All variables adjusted for sex, age, education, income, general health, heaviness-of-smoking Index, plans to quit smoking, belief that SLT is less harmful than cigarettes, prior use of SLT, prior use of NRT, changed to a low tar cigarette in last 12 months and did something to assist quitting in the last 12 months in a standard multivariable logistic regression model.