Intended LNSLT use according to plans to quit smoking
| Not planning to quit smoking | Planning to quit smoking | |
| n=162 | n=239 | |
| As a complete long-term substitute for cigarettes | 4% | 3% |
| As a short-term substitute for cigarettes | 9% | 3% |
| To cut down on the number of cigarettes I smoke | 7% | 5% |
| To help me quit smoking | 32% | 31% |
| Cannot say how they would intend to use LNSLT | 1% | 3% |
| Would not consider buying LNSLT | 48% | 55% |