Characteristics of YouTube videos promoting Swedish Match and its tobacco products
| Video title | Date posted | Views* | Branding | Video description |
| Snus production at Swedish Match3 | 28-Apr-10 | 1500 | Yes | Swedish Match Promo video (used with permission) For all your Snus news go to http://snusify.com |
| Snus, from seed to can—Swedish Match4 | 28-Apr-10 | 1301 | Yes | Swedish Match Promo video (used with permission) For all your Snus news go to http://snusify.com |
| The story of snus—Swedish Match5 | 28-Apr-10 | 913 | Yes | Swedish Match Promo video (used with permission) For all your Snus news go to http://snusify.com |
| This Is Swedish Snus—How To Use—Part 16 | 24-May-10 | 426 | Yes | How to use Swedish Snus, in a social setting. For more information about Swedish Snus, please visit http://www.thisisswedishsnus.com |
| This Is Swedish Snus—How To Use—Part 27 | 24-May-10 | 215 | Yes | How to use Swedish Snus, in the workplace. For more information about Swedish Snus, please visit http://www.thisisswedishsnus.com |
| This Is Swedish Snus—Manufacturing8 | 24-May-10 | 200 | No | This Is Swedish Snus—A short description of how Swedish Snus is made. For more information about Swedish Snus, please visit http://www.thisisswedishsnus.com |
↵* As of June 14, 2010.