Table 1

Exposure and responses to cigarette advertisements, smokers and non-smokers

Seen (>6 times) (%)Like
(%)
Appealing
(%)
Want
(%)
AllSNSAllSNSAllSNSAllSNS
Marlboro63756044743540533722619
Camel76787564885749614517438
Kool5656563852333035299283
Benson & Hedges61052641222118226133
Lucky Strike3532638222426246143
  • S = smokers (n = 129), NS = non-smokers (n = 403).

  • The figures for “Like” combine the responses of “Like very much” and “Somewhat like”.