Seen (>6 times) (%) | Like (%) | Appealing (%) | Want (%) | ||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
All | S | NS | All | S | NS | All | S | NS | All | S | NS | ||||
Marlboro | 63 | 75 | 60 | 44 | 74 | 35 | 40 | 53 | 37 | 22 | 61 | 9 | |||
Camel | 76 | 78 | 75 | 64 | 88 | 57 | 49 | 61 | 45 | 17 | 43 | 8 | |||
Kool | 56 | 56 | 56 | 38 | 52 | 33 | 30 | 35 | 29 | 9 | 28 | 3 | |||
Benson & Hedges | 6 | 10 | 5 | 26 | 41 | 22 | 21 | 18 | 22 | 6 | 13 | 3 | |||
Lucky Strike | 3 | 5 | 3 | 26 | 38 | 22 | 24 | 26 | 24 | 6 | 14 | 3 |
S = smokers (n = 129), NS = non-smokers (n = 403).
The figures for “Like” combine the responses of “Like very much” and “Somewhat like”.