Table 2

Regression analyses, Exposure and Liking

GradeGenderEthnicitySmokers/ non-smokersR2
Exposure
 Marlboro0.13** −0.082-150 −0.11** −0.102-150 0.05***
 Camel0.060.08−0.01−0.020.01
 Kool0.092-150 0.17*** 0.04−0.020.04***
 Benson & Hedges0.102-150 0.030.03−0.080.022-150
 Lucky Strike0.102-150 −0.07−0.05−0.050.022-150
Liking
 Marlboro0.13** 0.10** 0.092-150 0.41*** 0.20***
 Camel0.050.092-150 −0.010.38*** 0.15***
 Kool0.05−0.01−0.080.19*** 0.04***
 Benson & Hedges−0.02−0.08−0.010.17*** 0.04***
 Lucky Strike-0.040.060.070.14** 0.03**
  • 2-150 p<0.05; **p<0.01; ***p<0.001.

  • The numbers shown (except for the far right column) are the beta weights.