Experimental design
| Brand attributes | Warning label size |
| Normal brand imagery | 30% pack front |
| 50% pack front | |
| 75% pack front | |
| Stylised logo only | 30% pack front |
| 50% pack front | |
| 75% pack front | |
| Standardised brand name | 30% pack front |
| 50% pack front | |
| 75% pack front | |
| Standardised “cigarettes” only | 30% pack front |
| 50% pack front | |
| 75% pack front | |
| Plain package “cigarettes” Only | No warning |