Experimental design
Brand attributes | Warning label size |
Normal brand imagery | 30% pack front |
50% pack front | |
75% pack front | |
Stylised logo only | 30% pack front |
50% pack front | |
75% pack front | |
Standardised brand name | 30% pack front |
50% pack front | |
75% pack front | |
Standardised “cigarettes” only | 30% pack front |
50% pack front | |
75% pack front | |
Plain package “cigarettes” Only | No warning |