Table 4

Estimated cessation-related behaviours

Control pack*Test pack*
Mean probability %Mean probability %Significance value
Reduce number of cigarettes smoked23370.000
Seek help to quit26360.002
Make a quit attempt32400.009
  • * The control pack tested with the Juster Scale questions was fully branded and a graphic health warning covered the top 30% of the pack image; the test pack had a standardised brand name only and a graphic health warning covered 75% of the pack image.