Estimated cessation-related behaviours
| Control pack* | Test pack* | ||
| Mean probability % | Mean probability % | Significance value | |
| Reduce number of cigarettes smoked | 23 | 37 | 0.000 |
| Seek help to quit | 26 | 36 | 0.002 |
| Make a quit attempt | 32 | 40 | 0.009 |
↵* The control pack tested with the Juster Scale questions was fully branded and a graphic health warning covered the top 30% of the pack image; the test pack had a standardised brand name only and a graphic health warning covered 75% of the pack image.