Weighted beliefs about the relative harm and sensory characteristics of “light” and “low tar” cigarettes and inter-item correlations
| Belief | “Light” less harmful | “Low tar” less harmful | LLT less harmful | “Light” smoother | “Low tar” smoother | LLT smoother | % Agree or strongly agree with belief item | 95% CI for belief item |
| “Light” cigarettes are less harmful than regular cigarettes | 1 | 55.7 | 52.8% to 58.6% | |||||
| “Low tar” cigarettes are less harmful than regular cigarettes | 0.51 | 1 | 62.0 | 59.4% to 64.4% | ||||
| LLT cigarettes are less harmful | 0.72 | 0.83 | 1 | 71.0 | 68.4% to 73.5% | |||
| “Light” cigarettes are smoother on your respiratory system than regular cigarettes | 0.76 | 0.49 | 0.63 | 1 | 60.4 | 57.5% to 63.2% | ||
| “Low tar” cigarettes are smoother on your respiratory system than regular cigarettes | 0.46 | 0.68 | 0.60 | 0.48 | 1 | 61.4 | 58.9% to 63.9% | |
| LLT cigarettes are smoother on your respiratory system than regular cigarettes | 0.61 | 0.62 | 0.73 | 0.75 | 0.76 | 1 | 73.3 | 70.7% to 75.8% |