Cigarette litter newspaper items
| Variable | Total (N=406) | Mention KAB (N=77) | Do not mention KAB (N=329) | |||
| N | % | N | % | N | % | |
| Story type | ||||||
| News/feature | 251 | 61.8 | 70 | 90.9 | 181 | 55.0 |
| Opinion | 75 | 18.5 | 4 | 5.2 | 71 | 21.6 |
| Letter to the editor | 80 | 19.7 | 3 | 3.9 | 77 | 23.4 |
| Story topic | ||||||
| Litter problem | 281 | 69.2 | 63 | 81.8 | 218 | 66.3 |
| Litter clean up | 43 | 10.6 | 13 | 16.9 | 30 | 9.1 |
| Tobacco | 51 | 12.6 | 1 | 1.3 | 50 | 15.2 |
| Other | 31 | 7.6 | 0 | 0 | 31 | 9.4 |
| Mention disease effects | 83 | 20.4 | 7 | 9.1 | 76 | 23.1 |
| Tobacco industry | ||||||
| Mention industry | 125 | 30.8 | 26 | 33.8 | 99 | 30.1 |
| Positive to industry | 32 | 7.9 | 22 | 28.6 | 10 | 3.0 |
| Negative to industry | 31 | 7.6 | 0 | 0 | 31 | 9.4 |
| Neutral to industry | 62 | 15.3 | 4 | 5.2 | 58 | 17.6 |
| Cause of litter problem | ||||||
| No ashtray available | 29 | 7.1 | 14 | 18.2 | 15 | 4.6 |
| Smoker's fault | 101 | 24.9 | 17 | 22.1 | 84 | 25.5 |
| Clean indoor air law | 59 | 14.5 | 24 | 31.2 | 35 | 10.6 |
| Solutions to litter problem | ||||||
| Industry/KAB solutions | ||||||
| Litter law enforcement | 115 | 28.3 | 24 | 31.2 | 91 | 27.7 |
| Education | 103 | 25.4 | 40 | 51.9 | 63 | 19.1 |
| Permanent ashtray | 79 | 19.5 | 33 | 42.9 | 46 | 14.0 |
| Pocket ashtray | 70 | 17.2 | 39 | 50.6 | 31 | 9.4 |
| Volunteer clean-up | 120 | 29.6 | 37 | 48.1 | 83 | 25.2 |
| Non-industry supported solutions | ||||||
| Clean outdoor air law | 47 | 11.6 | 8 | 9.1 | 40 | 12.2 |
| Deposit/return | 32 | 7.9 | 0 | 0 | 32 | 9.7 |
| Fee/tax | 13 | 3.2 | 2 | 2.6 | 11 | 3.3 |